If the recent health crisis of Covid-19 could leave a shadow on the tourism sector, the World Tourism Organization (UNWTO) is confident in predicting a new increase in global tourist traffic. More than 900 million international tourist arrivals in 2022, that is to say, double the previous year. Although far from the pre-pandemic figures, the tourism sector has adapted to meet the new demands of a much more concerned clientele with ever more varied expectations.
In order to respond to these demands in the most efficient way possible, the School of Tourism offers 2 courses. A Bachelor’s course, recognized by the State and accredited by the Conference of Excellence in Tourism (CFET), as well as a Mastere’s which allows you to acquire the skills needed to create or take over a business. These courses will offer you many professional opportunities in all branches of the tourism sector. From managing partnerships with influencers, creating a stay, and managing a zoo, let yourself be tempted by this journey within our training courses and discover all our professions.
Restaurant & Lodging
- Reservation agent
- Head receptionist
- Housekeeper
- Concierge
- Seminar & banquet manager
- Service provider relations manager (booking, Expedia, Air BnB…)
- Communication manager
- Community Manager (manage social networks)
- Guest Relations (VIP reception)
- Marketing Manager
- Customer Experience Manager (optimizing the customer experience)
- Sales manager
- Sales manager
- Assistant manager of the establishment
Director of Food & Beverage
He is one of the pillars of hotel management. He/she is responsible for the entire food and beverage division, i.e. the restaurant, bar, room service, and even the banquet. As part of his duties, he manages, coordinates, and supervises the staff and participates in their recruitment. His/her role is, among others, to develop the restaurant’s profitability, he/she elaborates and manages the budget of each outlet, manages purchases, participates in the creation of the menu, and sets the menu prices with the chef. As a field worker and public relations officer, he/she maintains the image and good reputation of the establishment.
Yield Manager
He/she adapts and readjusts in real time the price of the proposed accommodations. They match supply and demand with the aim of optimizing the profitability of the establishment. He can, for example, decide on a price reduction period to encourage bookings in off-peak periods. And thus optimize the hotel’s occupancy rate. He also has a permanent eye on the competition and knows perfectly well the off-peak and peak periods of the tourism sector. Depending on the period, he knows how to find the products to be promoted, or on the contrary to increase. He is a sort of trader in the tourism market.
Accommodation Manager
He adapts and readjusts in real time the price of the proposed accommodations. They match supply and demand with the aim of optimizing the profitability of the structures. For example, he can decide on a price reduction period to encourage reservations during off-peak periods. And thus optimize the hotel’s occupancy rate. He also has a permanent eye on the competition and knows perfectly well the off-peak and peak periods of the tourism sector. Depending on the period, he knows how to find the products to be promoted, or on the contrary to increase. He is a sort of trader in the tourism market.
Influence manager
He/she adapts and readjusts the price of proposed accommodations in real-time. They match supply and demand with the aim of optimizing the profitability of the structures. For example, he can decide on a price reduction period to encourage reservations during off-peak periods. And thus optimize the hotel’s occupancy rate. He also has a permanent eye on the competition and knows perfectly well the off-peak and peak periods of the tourism sector. Depending on the period, he knows how to find the products to be promoted, or on the contrary to increase. He is a sort of trader in the tourism market.
Transportation
- Receptionist
- Station agent
- Station manager
- Counter Agent
- Food & beverage manager
- Cruise salesperson
- Sales representative on board trains
- Operational site manager (supervising a station)
- Yield Manager (establish fare policy)
- Area manager
- Marketing Manager
- Customer Experience Manager (optimizing the customer experience)
- Sales manager
- Sales manager
- Assistant Manager
- Director of Sales
The Expedition Guide
He/she must have a strong culture of the tourist world and a good level of foreign languages. The position requires a good general culture, a keen sense of interpersonal relations, and a high level of organizational skills. The tour guide will help you discover destinations in an atypical way and will make sure that your stay goes smoothly and that the group gets along well. When they are not on a stopover, travelers are invited to attend conferences on subjects related to the places they visit.
Animation manager
He manages all animation activities. He/she manages all the cultural and sports activities offered by the structure and coordinates the team of activity leaders. He/she designs the program of activities according to the needs of tourists. At the same time, he/she manages the budget and administration of the activities team, handles the logistics of the facilities, and is in direct contact with the various service providers.
Tourist Product Manager
He/she is responsible for a product offer, in this case, the creation of stays, and manages the different stages of the set-up, from design to sale. He/she studies and monitors the market and ensures the development of new activities. In constant contact with local partners (guides, hotels…), he negotiates prices on-site but also from his place of operation. Specialized in a geographical area, he knows his destinations by heart and must keep abreast of the trends in the sector.
The trip
- Forfaitist (sale of turnkey tours)
- Product manager (creation of stays)
- Guide interpreter
- Tourism engineering consultant (analysis & advice)
- Incoming agent (receiving clients abroad)
- Yield Manager (establish pricing policy)
- Travel manager (management of professional travel in a company)
- After-sales service & litigation manager
- Transport manager
- Network manager (animating the agency network)
- Community manager (social network animation)
- Communication manager
- Sector manager
- Sales manager
- Assistant branch manager
The Travel Designer in a specialized agency
The mission of the Travel Designer is to design a trip from A to Z, define the concept of the trip, and the branding, and coordinate the accommodation with the activities planned on site (extreme sports, wine tourism, safari). Within the agency, this will allow fixing an all-inclusive price. However, the travel designer can also be mandated by an agency or a tour operator to create a stay specially adapted to the agency’s range.
Travel consultant
His role is to sell trips and advise customers. Faced with competition from the Internet, the travel consultant must offer customized trips, with the best quality/price ratio, and provide judicious advice to clients. In order to concretize the sale, he must understand the customer’s expectations and must have a strong power of persuasion thanks to a well-established argument. The added value of the sales representative is to ensure a quality welcome for the customer and to give a positive image of the company.
Travel agency manager
He/she is the guarantor of the development of the agency’s clientele and turnover. They propose new tourist circuits by negotiating directly with tour operators, airlines, hotels, and leisure professionals. Which trips to offer to clients and at what price, how to present them in the catalog, which promotions to set up, and which staff to recruit? He/she multiplies sales operations: private client evenings, presence at trade shows, mailings, phoning… Finally, he/she supervises sales and the activity of travel consultants.
Ecotourism Coordinator
Ecotourism coordinators are found in tour operators specializing in adventure tourism or ecotourism, outdoor centers, regional or national nature parks, etc. Their missions consist in preparing, organizing, and leading outings or trips. They address themselves in an educational way to a small group of tourists, students, or hikers, to make them discover nature and the local cultural heritage. They contribute to the protection of the environment.
Institutions
- Receptionist
- Tourist advisor
- Sales representative
- Tour Guide / Lecturer
- Consultant / Data Analyst
- Network coordinator (federate the tourist actors on the territory)
- Manager of the attractiveness pole
- Public relations manager
- Tourist site manager
- Commercial development manager
- Events manager
- Marketing Manager
- Director of a department or establishment
Local tourism development officer
He/she draws up a tourism action program to develop the attractiveness of a given geographical area. Develops a tourism action program to increase the attractiveness of a given geographic area. He/she defines and implements the promotion of local resources in order to increase the flow of tourists. He or she conducts market studies and analyzes socio-economic data on existing or future tourist customers and products.
Heritage Coordinator
Little-known communities, forgotten monuments, remarkable natural sites: the heritage coordinator’s mission is to bring them back to life by recognizing their historical and artistic value in order to develop or increase their visitor numbers. To do this, he/she designs tours and tourist visits. He can also set up exhibitions and educational projects with school groups. His or her mission is to promote the heritage. As a good communicator, he edits publications, produces information leaflets, and answers journalists’ questions. He or she also informs and supervises the tour guides.
Tourist office manager
The tourist office manager supervises and ensures the balance of the budget, manages the staff, and draws up the work schedule. His/her main objective is to promote and animate local tourism. Therefore, a precise knowledge of the region and its heritage as well as its tourist resources is mandatory (gastronomy, historical vestiges, museums, accommodations…). His missions do not stop there, the tourist office manager is also responsible for advertising campaigns, guided tours, and exhibitions.
Leisure
- Receptionist
- Reservation agent
- Group & Seminar Manager
- Animator
- Attraction manager
- Customer experience manager (customer journey optimization)
- MICE manager (events)
- Marketing Manager
- Sales manager
- Assistant Manager
- Site Manager
Runner (casino)
He/she organizes and manages the operation of the 3 mandatory activities (shows, restaurants, games) of the casino in its regulatory, technical, commercial, human, and financial dimensions with the objective of quality and economic profitability. He defines, develops, and implements the economic strategy of the structure. Partnerships with public or private players, sustainable development strategies, or projects.
Guest Relation (reception of VIPs)
The Guest Relation is in charge of welcoming VIP clients and ensuring contact between their requests and all the hotel’s services (room, meals, spa, etc.). His/her mission will be to build loyalty and to ensure the respect of the hotel’s quality standards. In order to achieve this, the Guest relation must know how to respond to all the client’s requests, personalize the services for each client and pay attention to the smallest details.
Sustainable Leisure Designer
This is the person who takes charge of setting up sustainable or solidarity-based tourist trips within different structures: tour operators, coach operators, receptive agencies, etc. He or she designs the themes of the trips, reserves the means of transport and accommodation, works out the visits and activities of the trip with local professionals, participates in the preparation of catalogs, etc. Always with the aim of using partners who offer guarantees of respect and ethics. He or she must therefore know the expectations of his or her clientele and know how to anticipate the major trends in order to build a travel offer adapted to the demand. Obviously, the green leisure designer integrates the principles of sustainable development into the design of his offer.
Service manager in a leisure facility
In collaboration with the site’s management, he/she organizes the technical, commercial, human, and financial aspects of the service entrusted to him/her with the objective of quality and economic profitability. He/she ensures the quality of the service and customer satisfaction. He/she participates in the definition of commercial orientations. He/she manages and coordinates the teams in his/her department. The service manager in an accommodation or leisure facility has three main missions:
- Participate in defining the structure’s strategy,
- design, produce and market certain products or services of the company,
- manage a team of entertainers or receptionists.
Event Management
- MICE Manager – Meeting, Incentive, Conference & Exhibition
In hotels (Hotels & accommodations with seminar rooms: Accord Group, Center Parcs…)
In a theme park (Disney, Nigloland, Walygator…)
In a specific leisure place (theater, zoo…)
In a convention center
- In charge of seminars and banquets
In a hotel exclusively
- Project manager for events
In an event agency and team building agency
In a city hall, in a tourist office, or in a museum
In a private company
MICE Manager
Meeting, Incentive, Conference & Exhibition is the acronym for MICE. The MICE manager’s mission is to manage the hotel and tourist activities related to corporate events. This mission will include the planning of the stay, the proposed activities, the meals, and other surprises. He/she will supervise the event by being the link between the hotel, spring… and the client (company…).
Seminar & Banquet Manager
He/she manages requests for seminars, meetings, and press conferences, which take place in the meeting or reception rooms that some hotels have. From the phone call to the billing, he/she must detail all possible services to the client and propose an offer adapted to his/her wishes, as quickly as possible. He then works in collaboration with all the other departments of the hotel, to check the availability of rooms. Once the service has been provided, he makes sure that everything is ready for the big day. During the event, he/she makes sure that the client is satisfied.
Event Manager
The event manager is the guarantor of the smooth running of the event in accordance with the specifications validated by the sales director, the manager, and the client. He/she ensures that concrete solutions are found to meet the client’s requirements while applying the brand’s quality standards. He/she contributes to the optimization of the “meetings” offered by being a source of proposals.
